Sales & Marketing Episodes

🎙️ In this powerful episode of MSP Unplugged, Cynthia Schreiner — Senior Manager of Channel Engagement at Pax8 — joins us to discuss her journey and proven strategies for reviving struggling MSPs. Drawing from her hands-on experience as a former MSP Business Administrator and her current role empowering partners at Pax8, Cynthia dives deep into the real challenges of turning around underperforming businesses. She shares practical marketing tactics, operational pivots, community-building approach...

Nate Freedman of MSP Sites and TechPro Marketing joins MSP Unplugged to share battle-tested Google strategies that are actually generating leads for MSPs right now. In this episode, we break down how to turn Google into a predictable client acquisition engine — from turning Google Reviews into your #1 sales tool to optimizing your Google Business Profile, dominating local search, and adapting to AI-driven changes that are reshaping how prospects find MSPs in 2026. We cover: Why crossing 100 G...

Podcasting is not about being famous. It is about being relevant. In this episode, Jose Torres of Dimelo Media and I talk about how storytelling helps MSPs build trust, create community, and stay top of mind. If you have ever wondered whether your MSP should start a podcast or how to do it the right way, this episode is for you.

Flashback Tuesday: Fan-Favorite Edition! Kicking off the week with one of our all-time most requested episodes — the LinkedIn masterclass that MSP owners and pros keep circling back to for serious business wins. In this evergreen episode of MSP Unplugged, we revisit our powerhouse conversation with Richard Bliss, founder of BlissPoint Consulting and a leading voice in LinkedIn branding and social selling. Richard delivers straight-to-the-point, actionable tactics to turn LinkedIn into a true bu...

In this episode of MSP Unplugged, host Paco Lebron sits down with Chris Cool, Founder and CEO of Cool Technology Group Inc., a Houston/Texas-based managed IT services provider specializing in cybersecurity, cloud solutions, remote/on-site support, and more for small to medium businesses. Chris shares his inspiring journey—from his days as a University of Colorado student-athlete spending more time in the mountains than in class, to diving into the copier and telecom industry in Dallas in the ea...