Nate Freedman of MSP Sites and TechPro Marketing joins MSP Unplugged to share battle-tested Google strategies that are actually generating leads for MSPs right now.
In this episode, we break down how to turn Google into a predictable client acquisition engine — from turning Google Reviews into your #1 sales tool to optimizing your Google Business Profile, dominating local search, and adapting to AI-driven changes that are reshaping how prospects find MSPs in 2026.
We cover:
Why crossing 100 Google Reviews can boost your visitor-to-booked-call conversion by 40%+
The biggest mistakes MSPs make with Google tools that kill momentum
Quick wins and playbooks to make your Google Business Profile a consistent lead generator
How to evolve your Google strategy as AI Overviews and zero-click searches change the game
The one Google-focused experiment Nate recommends MSPs run in the next 30-60 days
Whether you’re struggling with consistent lead flow or want to transform your website and Google presence into a reliable growth machine, this episode delivers practical, data-backed tactics from someone who manages marketing for over 100 MSPs and has helped generate 20,000+ high-quality leads.
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Host: Paco Lebron
Podcast: MSP Unplugged – The place to learn how to run your MSP.
🔗 Resources from Nate Freedman:
• MSP Sites: https://mspsites.com
• Tech Pro Marketing: https://www.techpromarketing.com
• MSP Lead Generation Services: https://www.techpromarketing.com/services/msp-lead-generation-services/
Tune in every week for real talk on running and growing your MSP.
You can watch the full video episode on YouTube.com/MSPUnplugged.
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Don’t forget to grab your tickets for TechCon Unplugged Chicago – Sept 17-19 at TechConUnplugged.com
Thank you for listening — we’ll see you next time on MSP Unplugged.
