Nov. 4, 2026

Cutting the Vendor Tax with OpenFrame | Michael Assraf, Flamingo

Cutting the Vendor Tax with OpenFrame | Michael Assraf, Flamingo
MSP Unplugged
Cutting the Vendor Tax with OpenFrame | Michael Assraf, Flamingo
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In this episode of MSP Unplugged, Paco Lebron talks with Michael Assraf, Founder and CEO of Flamingo, about tool sprawl, the vendor tax, and how an open-source foundation plus AI agents can change the economics for growing MSPs.

Michael has spent 20 years in tech, mostly in startups. At his previous company, Vicarius, a vulnerability remediation platform, most of the traction came from MSPs, and he saw them keep adding tools and losing margin. He and Paco cover:

  • Why tool sprawl and add-on pricing keep eating into MSP margins
  • How AI-driven roll-ups and rising tool prices are squeezing growing MSPs
  • How OpenFrame hosts open-source tools as one platform, with AI agents Mingo (for techs) and Fae (for end users)
  • Why moving AI from suggestions to real ticket reduction is a business process decision
  • What a three-person MSP should expect when AI starts closing tickets
  • How to start testing AI by building with tools like Claude Code, and why brokering AI projects for clients may be the future of the MSP

Links:
Flamingo: https://www.flamingo.run
OpenFrame: https://www.flamingo.run/openframe
OpenMSP community and vendor directory: https://www.openmsp.ai
Michael Assraf on LinkedIn: https://www.linkedin.com/in/michaelassraf/
MSP Unplugged: https://www.mspunplugged.com

This episode is brought to you by Flamingo, makers of OpenFrame: one platform instead of eight tabs, with AI assistants Mingo and Fae that actually fix things with your approval. $1 per device per month. Try it free for 14 days, no card needed, at https://flamingo.run

Chapters:
00:00 Intro and welcome
03:34 Michael Assraf's path to the MSP space
05:57 Tool sprawl and the vendor tax
08:06 From technician to business owner with AI
13:22 AI roll-ups and the margin squeeze
15:22 Open source, OpenFrame, Mingo and Fae
19:13 Moving AI from suggestions to ticket reduction
22:41 What a three-person MSP should expect
27:17 Rapid fire: AI myths, vibe coding, and AI projects

More episodes: https://www.mspunplugged.com/episodes/
Vendors, partner with us: https://www.mspunplugged.com/sponsor-with-us/
MSP Unplugged is the weekly podcast for growing MSP owners, under $1M with 10 or fewer techs.